Hey Hyundai, how are Koreans supposed to cheer with foreigners if you don't invite them?
A weeks ago I wrote about the Shouting Korea campaign, but didn't get around to posting these photos:
The bottom one might make a great new header...
Speaking of the campaign, when you watch the TV ads, they make much clearer who's behind the campaign.
Look carefully, and you might just see the Hyundai logo. The first Shouting Korea ad, a teaser video, can be found here:
One hopes that Motley Crue was compensated by Hyundai, considering how similar the 'drum-drum SHOUT!' part sounds like Shout at the Devil. I have to admit though, I'd rather listen to 80s hair metal than Kim Yuna and Big Bang:
It just gets worse, though. Last time I showed this poster, which describe how to do the 'shouting dance:'
Hmmm... manufactured cutesy banal pop music organized by a conglomerate in the name of nationalism. I think if Bill Hicks had lived to see this he would have declared himself to be in hell.
Back to the shouting campaign and the place of foreigners in it:
After watching the Netherlands defeat Brazil Friday night, I noticed something about the Shouting Korea ad on TV, which I found here.
"...manufactured cutesy banal pop music organized by a conglomerate in the name of nationalism."
You touch on something here that I really enjoy exposing to my students—-a lot of the ultra-nationalism in South Korea today seems to be aimed at the pocketbooks of South Koreans themselves. I often point out how the costs of things that are made in South Korea can be two to three times more expensive in South Korea than when those same products are sent to compete in the open market in other parts of the world. Pride is one thing; paying (literally) for one’s own blind devotion is another.
In some ways this seems to create a chicken-and-egg type question: Which came first, the ultra-nationalism or the ultra-nationalistic propaganda? I suppose that if we knew the answer to that question, we could simply point a finger at someone and say, “He did it! It’s all his fault!!!” Oh, wait…Isn’t that what happens when South Koreans try to say that all this ultra-nationalistic stuff was just learned from the Japanese? And isn’t that the same type of scapegoating that occurs ad nauseam whenever anything bad is brought up about South Korean character? Someone else did it to them. It's not their fault. But, isn’t that another example of making the violator the victim? The “…pity us because we are too weak to defend our superior culture…”
Darth Babaganoosh: I hadn't noticed anyone doing that dance either. If I remember correctly, a similar dance was promoted in 2006, which no one was much interested in.
louve9: Good point about wallets being targeted. It's gotten worse over the years (well, 2006 and 2010) at the world cups, with commercialism becoming more rampant (as is to be expected). As far as mass participation in nationalist feeling, I'd imagine the propaganda came first - but it's a tough question when you ask it about the propagandists themselves (people like Shin Chae-ho and Yi Kwangsu) who were both influenced by the west/Japan and also reacting to them (especially Japan). Didn't get a change to reply on the last post, but thanks for leaving the links to the sources - it was very helpful (as always).
King Baeksu: Sounds like you're having fun in China...
6 comments:
Someone should tell Hyundai their media blitz isn't working.
I didn't one single person doing the shouting dance all summer, not even when they should be cheering their team on.
"didn't see"
"...manufactured cutesy banal pop music organized by a conglomerate in the name of nationalism."
You touch on something here that I really enjoy exposing to my students—-a lot of the ultra-nationalism in South Korea today seems to be aimed at the pocketbooks of South Koreans themselves. I often point out how the costs of things that are made in South Korea can be two to three times more expensive in South Korea than when those same products are sent to compete in the open market in other parts of the world. Pride is one thing; paying (literally) for one’s own blind devotion is another.
In some ways this seems to create a chicken-and-egg type question: Which came first, the ultra-nationalism or the ultra-nationalistic propaganda? I suppose that if we knew the answer to that question, we could simply point a finger at someone and say, “He did it! It’s all his fault!!!” Oh, wait…Isn’t that what happens when South Koreans try to say that all this ultra-nationalistic stuff was just learned from the Japanese? And isn’t that the same type of scapegoating that occurs ad nauseam whenever anything bad is brought up about South Korean character? Someone else did it to them. It's not their fault. But, isn’t that another example of making the violator the victim? The “…pity us because we are too weak to defend our superior culture…”
Just some food for thought...
Matt, I think you've got "Korea Kancer."
You can find effective, permanent treatment at Inch'on Int'l Airport.
Darth Babaganoosh:
I hadn't noticed anyone doing that dance either. If I remember correctly, a similar dance was promoted in 2006, which no one was much interested in.
louve9:
Good point about wallets being targeted. It's gotten worse over the years (well, 2006 and 2010) at the world cups, with commercialism becoming more rampant (as is to be expected). As far as mass participation in nationalist feeling, I'd imagine the propaganda came first - but it's a tough question when you ask it about the propagandists themselves (people like Shin Chae-ho and Yi Kwangsu) who were both influenced by the west/Japan and also reacting to them (especially Japan). Didn't get a change to reply on the last post, but thanks for leaving the links to the sources - it was very helpful (as always).
King Baeksu:
Sounds like you're having fun in China...
hehe, i told my h.s. students if they dared shout around me, I would find a new place for their textbooks. Theyre such good boys.
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