has something to say about "Korea Sparkling":
These days, there has been much discussion on the applicability of Korea's national tourism branding slogan, as experts in brand and promotional marketing have been open to share their praise and criticism of the current national brand campaign.Ah, yes, the critics are 'misleading' the readers, and their incorrect perceptions must be changed. After explaining how the slogan was developed, we're told that
Accordingly, a controversy has ignited over the appropriateness of the tourism branding slogan, "Korea, Sparkling,'' made public last year. As some of the opinions in question are based on misinformation that might mislead some readers, it is helpful to revisit the methodology used to develop Korea's tourism brand and its meaning and symbolism.
The goal of the slogan is to transform the image of Korea from a characterless, unknown and featureless country to a "sparkling'' and attractive tourism destination in the minds of international visitors. Furthermore, this new image can serve as a source of inspiration and pride for Korean citizens.Well, you can't say that government officials sticking their fingers in their ears and ignoring the criticisms and suggestions of foreigners, the very people they're trying to target with their branding campaign, is unpredictable. I just hope David Kilburn and David Mason aren't visited by officials from the National Intelligence Service.